Simon Groth is a writer and long-time observer of publishing, technology, and creative industries. His books include collections of rock music interviews, remixed short stories from the nineteenth century, and a novel whose order of chapters is randomised between copies.

With if:book Australia, Simon created a series of award-winning experimental works including the 24-Hour Book, live writing events at writers festivals around the world, and a city-wide challenge to write stories for digital billboards. His reporting on the technologies of publishing has seen him travel the globe to discuss and explore the challenges and opportunities for writers and readers in a hyperconnected world.